What’s the one single makeup trick that makes the biggest difference to how you look—and that you should always apply, no matter whether you’re going to work or just heading to yoga class?
Apply concealer to the inner corners around your eyes.
I picked up this trick a few years ago from makeup artist (and ex-beauty editor) Miriam Gee of GEE Beauty in Toronto. I had a one-on-one makeup lesson with her for a story I was writing for FASHION, and at the time was only applying my concealer under the outer corners of my eyes.
The skin around the inner corners of your eyes is actually more shadowed than the rest of the eye area, so covering it up can make a dramatic difference. According to Miriam, if you do just one thing before you walk out the door, do this! It will instantly give your eyes a lift and make you look more awake and rested.
Look for a concealer with a slightly creamy consistency. (Naturally, GEE Beauty’s own concealer stick works well; I also like Benefit Boi-ing). But don't go too creamy—Benefit Erase Paste, for example, can crease. Powders, like bareMinerals Well-Rested for Eyes, also do the trick, although in my experience they don’t last quite as long. Just make sure you avoid anything too heavy, as it will just look cakey around the delicate eye area.
For best results, apply with a concealer brush. Or, in a pinch, you can use your ring finger—just be gentle!