Out now: Maybelline New York Lash Stiletto Ultimate Length Mascara

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What it is: A super-shiny, lash-lengthening mascara.

What it does: Podiatrists hate stilettos, but anyone with a full-length mirror can tell you that they instantly make any outfit look 100 times better. Now there’s a mascara based upon the same premise—that it does for your lashes what stilettos do for your legs.

The trick is all in the brush. Most mascaras just cover the front part of the lashes, but this one has bristles that grip them so that the product gets all the way through. It’s a complete 360-degree application, which makes the lashes look thicker and, of course, longer. The formula also contains pigments that give a patent leather-like shine. Sweet!

Best suited for: Nights when you want to up the drama. Pair accordingly with skyscraper heels.

Priced at $10.99 each. Available at drugstores and mass retailers across Canada, or online at Well.ca.

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