Kim Kardashian, Russell Simmons event, Miami

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The Look: Wavy, super-glossy locks.

The Lowdown: Could Kim’s hair BE any more shiny? Honestly, she could get work as a hair double for those Pantene commercials. Raven-haired beauties like her have a key advantage in the shine stakes, since darker hair reflects light better than blonde or red shades. But that doesn’t mean you have to run out and pick up some hair dye.

(Although, as I pointed out here, colouring CAN help improve the condition of your hair and make it look softer and smoother.) If you’re happy with your current shade, then your best bet is to test drive hair products specifically designed for building shine. (They’ll smooth down the hair cuticle without weighing down the hair or leaving it greasy.) Ones to try: Pantene Blonde, Brunette, Red or Midnight Expressions.

To style, keep in mind that straight or slightly wavy styles always look glossier than curly, frizzy hair. So apply a leave-in heat-protective product (look for one like John Frieda Frizz-Ease Thermal Protection Serum, which doubles as a smoothing product) and blow-dry your hair straight with a round brush. Then, working in sections, use a flat iron to create loose waves.

That’s right. Ditch the curling iron and use your trusty straightener to make curls. It’s tricky to explain, but once you get the hang of it, you’ll never go back. What you want to do is clamp the iron about halfway down the length of hair, then roll the rest of the hair around it. Twist the iron in a downward circle until you release the hair. The result? A soft wave that has better staying-power than hot rollers.

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