I was at not one but TWO beauty events recently where man-makeup was touted as a “hot new trend.” (Although one of the companies did say that men are still shy about making makeup purchases. Ya think?)
Still, the trend has already materialized in some higher-end lines. Photo here’s from a YSL men’s concealer launch in the UK last fall. And Jean-Paul Gaultier launched a men’s makeup line called Monsieur last year. Is it only a matter of time before this trickles down to the mainstream? Eek!
Thinking back, it’s been a slippery slope. We all thought a little man-moisturizer was harmless, right? It was only fair for guys to step up their grooming routines in light of how much time we ladies spend buffing, tweezing and styling…. Right?
Well, no. I take it all back. I don’t know about you, but I don’t want to live in a world where my guy is “borrowing” my eyeliner (guyliner) or sporting more mascara (manscara) than I am. You?












