Until approximately last Thursday afternoon, I’d never met a liquid foundation I actually liked.
We liquid foundation-haters are a small, but vocal, minority—and if you’re one of us, you already know the drill: it makes your skin greasy, smells funny and feels like you’re putting a thick, cakey, pore-clogging mask all over your face.
So I still think all of that’s true for most foundations out there—but last week, I found one I actually want to rave about.
(I know, I’m as surprised as you are.)
It’s Physicians Formula Organic Wear 100% Natural Origin Liquid Foundation, and it’s awesome. Here is why:
1. It smells like fresh, clean lavender instead of some not-of-this-earth floral concoction.
2. It provides just enough coverage to make it worth your while (unlike, say, tinted moisturizers—hello?) but it’s not cakey AT ALL.
3. The colour (I’m using Creamy Beige Organics) is super natural-looking and somehow, without having any detectable shimmery bits, gives my complexion a bit of a glow.
4. It’s so non-greasy you actually have to work quickly to blend it all before it dries. I’ve been using my fingers, but a sponge would actually work best.
5. It has SPF 15, so you don’t have to layer on sunscreen before you apply it.
6. Best of all—it doesn’t make me feel like I’m clogging my pores with junk. The formula is free of the following: harsh chemicals, synthetic preservatives, parabens, GMOs, synthetic colours and synthetic fragrances.
Priced at $21.99. Available at mass-market retailers and drugstores across Canada or online at Well.ca.
{ 12 comments… read them below or add one }
Ok, I’m officially intrigued. Are the sunscreen ingredients natural too?
Yup – the sunscreen is titanium dioxide.
Ooh, I am going to have to try this!
This does sound fabulous!
I rarely wear foundation because I’ll need a primer for it to stay on for the whole day. I quite like the Laura Mercier Illuminating Tinted Moisturizer because its texture works nicely for my oily skin, but now I want to try this stuff — I like the quick-dry idea and natural SPF.
If you guys try it please let me know how you like it!
I just bought this today, after using Physicians Formula CoverToxTen50™ Wrinkle Therapy Foundation, and not being able to find and buy it anymore for some strange reason, I decided to try something else only because I had no choice. For the price, it sure does come in a tiny tiny bottle!
Anyway, I noticed on the box there’s a sticker that says “This product contains silver and/or silver salts; avoid contact with broken or abraded skin”, and checked the ingredients on the bottom only to discover it has colloidal silver listed as the last one. Wikipedia then informed me that colloidal silver has been linked to argyria, when exposed over a long period of time. Not sure what to make of applying this foundation on my face now! And I know silver is a naturally occurring element, and being the last ingredient on the list tells me there’s probably a very small amount in the foundation, but I still can’t get the idea of my skin turning blue after using this product out of my head!
Hi Kandyce! Very interesting… I don’t think I ever saw that sticker as my sample was sent directly from the company. I’m going to ask them more about this silver/silver salts issue. I’ve never heard of this before so you’ve got me stumped!
Hi Kandyce,
Thanks for the tip. Like you, I cant find the Physicians Formula CoverToxTen50™ Wrinkle Therapy Foundation here in Michigan either. Personally I love this foundation. I wonder what is the recommended replacement for it being that I can no longer find it….I am 45 and this foundation made my face dewy and so so so smooth.
Got some answers for you guys:
1) Regarding the silver/silver salts – this is from Physicians Formula’s R&D dept:
“There is less than 4 one thousandths of a gram of silver in our Organic Wear Foundation, and it is a natural preservative. We are however, going to replace it with a plant derived preservative going forward, since there is some negative perception of colloidal silver. The Warning is only required in Canada – the FDA does not require anything similar in the US, so they apparently do not feel this is a concern.”
2) Regarding the Physicians Formula CoverToxTen50™ Wrinkle Therapy Foundation:
Yes, it is discontinued. But there is a CoverTox powder that Physicians Formula’s publicist tells me is similar:
http://www.physiciansformula.com/en-us/productdetail/02736.html
I hope that helps, ladies!
I have worn organic mineral powder foundation for years and am considering this P.F. foundation. I like that the company is changing the silver…any idea as to when that will be available? Also, I can not find a color chart any where… what is the lightest foundation color and than the next color up from there? Thanks!
Hi Stina – I’m contacting the company to find out for you!