Out now: H20+ Face Oasis Ultra Hydrator

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Until a few months ago, I hadn’t darkened the door of an H20+ store since the mid-1990s. (Why? I’m not sure. Maybe I wrongly associated it with Northern Reflections and Cotton Ginny.) Anyway, when I met with H20+ founder Cindy Melk a few months ago, I learned that the company actually has a HUGE following, with locations all over the world (something that can’t be said for its other ’90s counterparts).

This year—which happens to be the brand’s 20th anniversary—H20+ is coming out with the Face Oasis Ultra Hydrator ($50 for 50 mL). It’s actually a new take on their best-selling cult product, the Face Oasis Hydrating Treatment, but the new one provides five times the moisture of the original. Which is actually quite something, because it’s completely oil-free with a light gel texture. It also contains H20+’s signature marine extracts, which help firm and plump your skin.

At H20+ stores across Canada.

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4 Comments

oneof365
Thursday, August 27/2009 at 8:24 pm

As I was reading your post, before I came to your point about H20 and not visiting a store in my mall since I had braces, I laughed out loud at your comment! OMG! Do you remember when they had the little bubble water features in the store fronts? It was such a 90210 store. I am so skeptical to have that on my beauty tick list. I’m so sorry Michelle. They are going to have to do A LOT to re-vamp their image. Major campaigns. I know you say they have a following. But….I just never see them in any cutting edge mags, any advertorials—I know this is terrible because it should be all about the quality, but I would be kinda ashamed to own it! And $50 ain’t cheap. I wanna see them prove their chops. I want them to show ME what they’ve got that’s modern and new and cutting edge. Right now all I see is Donna and Dylan with scrunchies buying face masks. xoxoxoxo

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Michelle (Lipstick Rules)
Thursday, August 27/2009 at 9:04 pm

I haven’t tried H20 in ages!! where do we get it now? I think I once saw the line at Sears.
There are so many new lines out there – they do have their work cut out for them to get the word out.

great site! Just stumbled on it.

Michelle
lipstickrules.com

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Janine Falcon
Thursday, August 27/2009 at 9:59 pm

I’m thinking more than just we three feel the same way about H2O. Not since the first stores opened has the brand had much beauty impact, at least not in magazine world, which we know quite well, and it certainly lacks a cutting-edge rep. Still, this sounds nice for oily skin, which seems to me to suffer often from dehydration because people confuse it with dryness. It’s on my list of things-to-try-soon.

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Comment Avatar Michelle Villett
Friday, August 28/2009 at 3:07 pm

Oneof365 – thanks as always for keeping me honest :-)

I totally agree that they need to man up (woman up?) with their image! (Hey H20+, if you ever need some image consulting…you know how to reach me!)

That said, there’s gotta be a reason people put with the 90210-ness of it… and that has to be the products, right? I think the concept, as far as products go, is still very relevant and attractive (i.e. water-based and lots of marine extracts). The stores themselves just need a revamp.

Michelle, not sure where you are located but they have a store locator here: http://www.h2oplus.com/retail2002/storelocator.aspx#
Looks like in Canada it’s just Toronto and Vancouver.

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