Trend alert: Firming skincare products

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The other day, I wrote about how there’s usually a Nail Colour of the Moment that defines each fall season (hint: this year, it’s grey). Well, hold that thought because it has another application: skincare.

No, I don’t mean it’s suddenly de rigeur to have a grey pallor—I mean that skincare (specifically anti-aging skincare) goes through trends too. It’s just a bit slower than makeup.

For as long as I can remember, the focus has been on wrinkles as enemy number one. And that hasn’t changed. But a couple of years ago, there was the whole even skin tone thing (a trend that first came about with Olay’s Definity line, and continues to this day).

And now, the issue that needs fixing is sagging. Listen up, because here are the key words you’ll be seeing on skincare products this fall and beyond: LIFT, PLUMP, FIRM, SCULPT, REBUILD.

After the jump, details on the latest lifting lotions and potions.

chanel ultra correction day cream Trend alert: Firming skincare products Chanel Ultra Correction Lift Lifting Firming Day Cream SPF 15 $176 for 50 g
chanel ultra correction day fluid Trend alert: Firming skincare products Chanel Ultra Correction Lift Lifting Firming Day Fluid SPF 15 $176 for 50 mL
chanel ultra correction concentrate Trend alert: Firming skincare products Chanel Ultra Correction Lift Sculpting Firming Concentrate $200 for 30 mL
chanel ultra correction night Trend alert: Firming skincare products Chanel Ultra Correction Lift Ultra Firming Night Cream $180 for 50 g
lancome lifter1 Trend alert: Firming skincare products Lancôme Rénergie Microlift R.A.R.E. Intense Repositioning Lifter $115 for 24 mL
lancome liftereye1 Trend alert: Firming skincare products Lancôme Rénergie Microlift R.A.R.E. Intense Repositioning Eye Lifter $80 for 15 mL
elizabeth arden plump perfect moisture cream Trend alert: Firming skincare products Elizabeth Arden Ceramide Plump Perfect Ultra Lift and Firm Moisture Cream SPF 30 $80 for 49 g
elizabeth arden plump perfect moisture lotion Trend alert: Firming skincare products Elizabeth Arden Ceramide Plump Perfect Ultra Lift and Firm Moisture Lotion SPF 30 $80 for 50 mL
nivea day1 Trend alert: Firming skincare products Nivea Visage Expert Lift Day Care $27.99 for 50 mL
nivea night1 Trend alert: Firming skincare products Nivea Visage Expert Lift Night Care $27.99 for 50 mL
nivea eye1 Trend alert: Firming skincare products Nivea Visage Expert Lift Eye Care $27.99 for 15 mL
olay superstructure Trend alert: Firming skincare products Olay Regenerist Superstructure Cream SPF 25 $39.99 for 50 mL

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