Ever had a conversation with yourself that sounded kinda like this:
“Self, that lavender shade in my eyeshadow palette sure looks pretty! But no—I can’t wear that, are you crazy? I’d look ridiculous. Like a clown! No, that’s why I always stick to [sigh] beige.”
No? Okay, maybe that was just me in my pre-beauty editor days. Not that I wear much colour now. In fact, yesterday I had a deskside and got asked—AGAIN—why beauty editors never wear makeup. And it’s true: they (we) don’t. The reason, I think, has more to do with sheer laziness than anything else. (Remember, magazines are staffed almost entirely with females and gay men, so there’s not a great deal of incentive to get dolled up everyday.)
BUT! If we DID want to execute coloured eyeshadow, you can bet your B-cups we’d know how to do it! (See, employers might not value editing and writing skills much anymore—as evidenced by the magazines folding left, right and centre these days—but at least I can say I learned SOMETHING from hanging around enough photo shoots and makeup artists.)
So. These purple eyes at Versace are a just-about-perfect version of coloured shadow. Forget the sheer application and just sweeping it on the top lid only—that look, to me, is a little too play-it-safe and out of date. No, you want to use it almost like a liner, rimming both the upper AND lower lash lines. Finish with lots and lots of mascara, blush and a pretty clear gloss.