Pucker up: Fusion Beauty introduces Infatuation

GlossyLips Pucker up: Fusion Beauty introduces InfatuationLet me start by saying I’ve never gotten on board the Lip Plumping Train.

First of all, I don’t think my lips need fattening up. Well, maybe my top one does—but that’s more of a dermatological issue, and there’s no way I’m venturing down that path. (Ref: Pammy Anderson, Lisa Rinna)

Second, I CANNOT STAND the weird tingling sensation that occurs the moment you slick one of these products on your lips. It’s downright unsettling. And you know I’m a Green Girl—who knows what weird chemicals are in there causing that?

And third, I don’t particularly enjoy the chapped, dried-out lips that seem to be correlated with using these products.

lipfusion infatuation lip plumper Pucker up: Fusion Beauty introduces InfatuationWhich is why Fusion Beauty—the company I’m calling the “Granddaddy of Lip Plumping”—has caught me by surprise with their newest offering, called Infatuation. (Okay, full name: LipFusion Infatuation Liquid Shine Multi-Action Lip Fattener.)

Their press release seemed full of gobbledygook to me—there was talk of some new “Amplifat” technology, derived from a “perennial sea fern” and triggering two skin proteins (“ADFP” and “FABP5″) to store fatty acids for a plumping effect. Tu comprends? Me neither. (I swear, I’ve GOT to get a science degree if I’m going to be able to continue working in this field.)

But no matter. In layman’s terms, the stuff’s not half bad. While I can’t really tell if it makes my lips look bigger—I guess I’ll take their word on that—I did enjoy how surprisingly moisturizing this is. It’s also scented of grapefruit, which somehow counteracts (and makes up for) the ever-present tingles.

It goes on a bit goopy but the colour I tried (Pucker Up; it’s available in five others) is quite saturated for a gloss. And finally—the best part—it’s paraben- and silicone-free.

Will this replace my beloved Josie Maran, a.k.a The Lip Gloss of My Dreams? Probably not—but it just might enter my rotation. If you’re in the market specifically for a plumper, you can’t go wrong here.

Priced at $31 each. Available at select Shoppers Drug Mart and Sephora stores across Canada.


Thursday, October 29/2009 at 4:43 am

For some lip plumpers, the tingly comes from stuff like cinnamon and ginger, natural irritants that make sensitive lips swell. I think that’s what DuWop does, and they were the first.

Yep, here’s what their site says:

“The secret behind Lip Venom is a blend of essential oils, which include cinnamon, wintergreen, and ginger, that cause the blood to rush to the surface of the lips, flushing and swelling them slightly. The gloss also includes jojoba and avocado oil that moisturize and give the lips intense shine.”

So, not all chemmy :-) Ouchie if you’re sensitive, though! (I have to check on the ingredients in the Soap & Glory version, but Sexy MotherPucker… OWW.)


Comment Avatar Michelle Villett
Thursday, October 29/2009 at 10:12 am

So smart, you are! I think I knew that – now I remember seeing cinnamon, at least, on ingredient lists. Temporary brain lapse. Thanks for playing Beauty Sleuth!


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