You’ve probably heard, by now, of Lancôme’s big innovation of 2008: vibrating mascara. Now, in typical beauty marketer fashion, the brand is applying the same technology to another category: mineral foundation.
Didn’t think you needed a foundation that delivered 7,000 vibrations per minute? Me neither. But then the Ôscillation PowerFoundation came along and told me it would give my face an airbrushed finish, similar what I’d get from a professional makeup artist. (Apparently the vibrations break down the mineral powder and buff it into the skin more evenly, and the massaging action makes skin look brighter, smoother and more even-toned.)
I got my hot little hands on a sample of this and—God, my job is SO HARD sometimes—tried it last weekend. The verdict? I don’t know if I’d go so far as to say I looked like a pro had done my makeup, but it the vibrating sponge applicator DID give rather impressively even coverage.
The downside: depending on how much of said coverage you want, you may have to apply it in layers… and it can make your skin look and feel a tad dry (or at least it did with mine). I DO like that it’s mineral, though, and that it has an SPF of 21. It’s also way less messy than the ol’ Bare Minerals tap ‘n buff routine.
This puppy isn’t out in Canada for another couple of months, but I’d love to hear your thoughts on it if you do decide to check it out come January (or snap it up in the U.S., where—as usual—it’s already been launched).