First look: Lancôme Ôscillation PowerFoundation

You’ve probably heard, by now, of Lancôme’s big innovation of 2008: vibrating mascara. Now, in typical beauty marketer fashion, the brand is applying the same technology to another category: mineral foundation.

Didn’t think you needed a foundation that delivered 7,000 vibrations per minute? Me neither. But then the Ôscillation PowerFoundation came along and told me it would give my face an airbrushed finish, similar what I’d get from a professional makeup artist. (Apparently the vibrations break down the mineral powder and buff it into the skin more evenly, and the massaging action makes skin look brighter, smoother and more even-toned.)

I got my hot little hands on a sample of this and—God, my job is SO HARD sometimes—tried it last weekend. The verdict? I don’t know if I’d go so far as to say I looked like a pro had done my makeup, but it the vibrating sponge applicator DID give rather impressively even coverage.

The downside: depending on how much of said coverage you want, you may have to apply it in layers… and it can make your skin look and feel a tad dry (or at least it did with mine). I DO like that it’s mineral, though, and that it has an SPF of 21. It’s also way less messy than the ol’ Bare Minerals tap ‘n buff routine.

This puppy isn’t out in Canada for another couple of months, but I’d love to hear your thoughts on it if you do decide to check it out come January (or snap it up in the U.S., where—as usual—it’s already been launched).

Lancôme Ôscillation PowerFoundation | Priced at $65 each and available in January at selected Lancôme counters across Canada and at lancome.ca.

4 Comments

Michelle (Lipstick Rules)
Tuesday, November 10/2009 at 8:53 pm

I’ve heard a lot about this but I’m not sure…will have to see and test out in person…seems like an odd concept. ;-)

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Comment Avatar Michelle Villett
Wednesday, November 11/2009 at 2:23 pm

Hi Michelle, I definitely would recommend everyone test this product before buying. It’s a cool concept but aside from the vibrating aspect, the texture of foundation is such a personal thing. I’m kind of on the fence about this one.

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wendy
Wednesday, December 2/2009 at 1:08 pm

I have to wonder, I would like to try this.I doubt I can go to the store and try it.How can I buy this, will I be able to return it?

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Comment Avatar Michelle Villett
Wednesday, December 2/2009 at 2:01 pm

Hi Wendy, I would recommend visiting a Lancome counter. They can probably demonstrate it on you right then and there so you can decide if you like the way it feels/looks. I’m not sure about their return policy – you’d have to ask them.

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