Yay! The Body Shop launches the certified-organic Nutriganics Skin Care Collection

The Body Shop Nutriganics Skin Care Collection

I was a BIG Body Shop user back in the day. Remember? That was when “no animal testing” was a big deal and fruity-scented soaps and bath gels were a novelty (more on the latter soon, because a number of ’80s favourites are coming back!).

But over the years, as beauty became more sophisticated and the natural movement picked up speed, a disconnect started to develop (at least for me) between what the company used to stand for and what it had become. (Could we blame L’Oréal’s 2006 purchase of the once-independent chain? Or was it the rather scathing revelations of founder Anita Roddick’s shady business practices? This National Post article from a couple years back, by the way, is a MUST-READ.) Whatever the cause, I think the brand went a bit too mainstream… and then saw competitors swooping in to offer substantially more organic, eco-friendly or socially-aware products. Which is kinda sad, right? Because once, The Body Shop OWNED that territory.

Anyway, it’s so nice to see the company FINALLY getting with the organic program and introducing a line of Ecocert-certified organic skin care products called Nutriganics. To me, this seems much more in line with their original hippie-dippie mission statement and the type of environmentally-aware customers they used to attract.

The line includes seven products designed to address the first signs of aging, including a cleanser, toner, serum, day cream, night cream, eye cream and face mask.

Priced from $14-24 and available at The Body Shop stores across Canada or at thebodyshop.ca.

4 Comments

Lesa
Tuesday, November 10/2009 at 10:21 pm

Seriously, I always thought that in the age of green beauty, they never lived up to what you would hope from them in terms of being chemical-free. ‘Bout time they offered something like this.

Reply

Comment Avatar Michelle Villett
Wednesday, November 11/2009 at 2:26 pm

Glad you agree! I really think they missed an opportunity to grab a big piece of the organic pie early on. Not sure if it’s too late… but maybe their market research said they should wait until organic is more mainstream.

Reply

Lesa
Wednesday, November 11/2009 at 8:46 pm

It seems like such a no-brainer to me though. You figure that the people who subscribe to their whole philosophy would be more than eager to get in on the organic beauty action–they don’t have to attract a new customer unlike an unknown brand just breaking into the market. They would seem to have her already! Wonder if this development even came up as a result of customer demand?

Reply

Comment Avatar Michelle Villett
Wednesday, November 11/2009 at 11:51 pm

Probably. I think L’Oreal were very reluctant (and maybe still are) to get into organics, at least from what I gathered in speaking with a few execs in my ELLE days. Maybe it’s just a cost thing – too expensive to figure out new kinds of preservatives etc.

Reply

Leave a Comment