WWD reports today that our very own Ryan Reynolds will star in the ad campaign for a new Hugo Boss men’s fragrance, called Boss. No word yet on when it will hit stores.
Are we happy about this? Maybe not if you read Lainey… her name for Ryan Reynolds is “Crusty.” Ha! More here.
PS – Don’t forget to click here for a chance to win a $500 beauty basket filled with the winning products from FASHION Magazine’s 8th Annual Readers’ Choice Beauty Awards!
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I think Ryan will bring a very handsome face to Hugo Boss.