Wow, it seems like there’s been a lot of celebrity beauty endorsement action going on lately!
The latest star to lend her mug to a beauty brand is Miss Kate Hudson, who last appeared in ads for David Babaii for WildAid (one of my favourite eco hair lines).
She’s now the global brand ambassador for Almay and not only will she appear in their advertising campaigns, she’ll also be involved in philanthropic events such as tonight’s Almay Rainforest Concert in NYC (benefits go to The Rainforest Foundation and Lady Gaga, Sting and Elton John are on the ticket!).
It’s hard to believe Kate hasn’t been snapped up by a major beauty brand already, no? I think Almay tapped her as they’re trying to play up a “natural” positioning and Kate’s a real green beauty girl. (Although Almay’s definition of natural may not match yours—they’re not about being organic, more just hypoallergenic and fragrance-free products.) But tell me what YOU think about this pairing:
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She’s not so au naturel now with her new implants. And yes, I think she should have held out for a greener brand.
Oh good point – I forgot to mention the implants! I guess that says it all really. Oh, Kate – what happened to you?
She will move that product, FOR sure. Naturel or not, big step up from Elaine Mellencamp!
Agreed!
Oh yes the famous implants…atleast they’re natural looking & not Heidi’s dimensions:-) A bit suprised with Kate’s decison to work with Almay however her makeup looks fantastic in that pic.
Yes she does that tone on tone nudey makeup thing so well… and Almay is kind of known for that look too.
I dig her. And the implants, while a strange move for her at this stage in her career, aren’t offensive in any way. Besides, girlfriend was f-l-a-t.
P.S. That Rainforest concert wound up with Sting, Gaga, Elton John et al on stage singing “Don’t Stop Believin’”. Can you imagine?!?