Meet My New Obsession, Maybelline New York The Falsies Volum' Express Mascara

Here's why.
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Michelle Villett
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Here's why.
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I just slicked on my sample of Maybelline New York's new The Falsies Volum' Express Mascara ($8.99, at drugstores and mass retailers) and I CANNOT STOP checking out my lashes in the mirror.

I'm not kidding! This stuff is seriously amazing—and you guys know I've tried A LOT of mascara in my time. For that reason alone, I'll be honest: I wasn't expecting at all that this would blow me away. But it did and now I'm obsessed (just like Ali over at ChickAdvisor promised I would be—she loves this stuff too). Here's why.

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Maybelline New York knows mascara. In case you've been hiding under a rock, you know that Maybelline New York makes some of the world's most popular and iconic mascaras (Great Lash or The Colossal, anyone?) But my sources tell me Volum' Express is now the number one mascara franchise in the world, which tells you something, no?

The Falsies creates the look of false lashes. Let's face it: most people look WAY better with longer, thicker lashes—so much so that false lashes, lash extensions and even treatments like Latisse (in the US) are increasingly popular. However, most of us don't have the time, money or inclination for those things... and now that I can get a similar look with mascara, you better believe I'll be using this stuff!

The formula contains volumizing agents and lengthening ingredients that really WORK. Maybelline New York calls them "Kera-Fibers"—but all you need to know is that they do their job and they do it well. The formula was specifically designed to be able to coat each individual lash very thoroughly, and it really does. (And not just at the base of your lashes, like some mascaras—this one gives amazing coverage from root to tip, so your lashes look instantly longer.)

The curved brush helps cover ALL your lashes, even the tiny ones. The brush is in the same curved shape as a pair of false lashes (of course), and it works surprisingly well at depositing product. On me, it filled in all the gaps and spaces in between my lashes, even the tiny inner and outer ones.

The result is lashes that have up to EIGHT TIMES more volume—a claim I can definitely attest is true.

Just a heads up: when you apply this product, it may feel like you're depositing a lot more colour on your lashes than you're used to. (The formula, to me, felt a bit thicker than some mascaras.) I was actually nervous that it would end up clumpy, but as long as you're combing through with the brush, it really doesn't. And I love that the result is a really dramatic, intense look—it really is like false lashes.

What do you think of this new mascara? Will you be ditching your false lashes and trying this? (For $8.99 I say what have you got to lose?)