Attention, please! A very important new makeup collection has just arrived

I’m talking about the much-anticipated Blue Dahlia collection from Estée Lauder.

That’s Hilary Rhoda in the ad and how much does she make you want to paint the entire expanse of your eyelids navy blue—even though as recently as two years ago blue eyeshadow was still being tossed around as a major Beauty Don’t?

This is why I love beauty—just when you think something couldn’t be more wrong, visionary people like Mr. Tom Pecheux make it so, so right.

And who is Tom Pecheux, you ask? (Or maybe you didn’t ask—but I’m going to tell you anyway.)

This is him:

He’s a makeup artist, obvs, and as of last November, the new Creative Makeup Director for Estée Lauder. And basically a legend in the business.

Remember these lips (at YSL)?

All Tom.

And more recently, he did the gorgeous makeup at the Derek Lam Fall 2010 show:

In fact, this look was his inspiration for his Estée range (his first full-colour collection for the brand).

There are two looks but Blue Dahlia, below, is the standout:

There’s also a really fab dark lip (called Midnight Bloom):

Everything is limited edition and out in August at select Estée Lauder counters (although I think I’ve already seen it at Holts).

What do you think of this collection? Are you brave enough to try a navy blue eye? Or do you prefer your navies on your nails…?