Valentino is Inspiring Me to Wear Purple Eyeshadow

While Armani Privé confirms that purple lips are indeed scary.
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Michelle Villett
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While Armani Privé confirms that purple lips are indeed scary.
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Besides Chanel's gorgeous twist on wingy eyeliner and blush, another makeup highlight from Paris Couture Week has to be the purple shadow at Valentino.

It has me asking myself: Self, why don't you show the purples more love?

I mean, one could really argue that purple is actually a neutral, because it's one of those colours that anyone can wear. They really can. (Brown, on the other hand, looks amazing on Hilary Duff, but as someone with a lot of pink undertones in her skin, I've never felt completely myself in it.) But purples, or more correctly, PLUMS, can flatter all skin tones—perhaps because they echo the natural hue of our lips. (And you already know that berry, which is in the same colour family, is the one universally flattering lip colour—yes?)

Let's explore how it was done at Valentino (and also why purple on the eyelids is infinitely more flattering and easier to wear than purple on the mouth). 

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Lovely, isn't it? The lips are actually the key to keeping this from being too matchy-matchy: even though they're actually slicked with a peach gloss, it's their natural hue that peeks through, and is picked up in the plummy shadow and blush.

As for the shadow application itself, note how it's concentrated in a thick-ish band just above the crease...

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...and it's also repeated underneath the lower lashes, which we saw with the blue-greens at Oscar de la Renta. Definitely my new favourite way to wear eyeshadow. (Also: is blush worn high at the temples officially a "thing?" Because we saw that the other day at Chanel too. Micro-trend in the making?)

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Let's all just skip the bleached brows, though, okay? (Besides incorrect eyeshadow application, the too-light brows are the reason poor Blake Lively always looks so... off.)

I'm not sure if this is the same shade of eyeshadow, but it definitely looks brighter on this model with a darker skin tone. Anyway, the takeaway is that you can adjust your purples—wear one with more brown in it (for a more natural look) or more pink (if you feel more daring).

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And speaking of daring, more daring still is the purple lipstick at Armani Privé:

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Could you ever?

I just think this shade—a Linda Cantello creation of loose pigment plus dark berry Armani lipstick—is just TOO purple. It's a violet, really—and much too dark and cool-toned for, well, anybody off the runways. (Plus: I don't know what's up with that random sequin there. Huh?)

A much more wearable alternative to this shade is the new CoverGirl Lip Perfection Lipstick in Embrace that I showed you the other day. It still packs a punch but is warmer and not quite as dark, and you can wear it either straight from the tube or blotted into a nice berry stain.

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Do you think purples—as in plums, grapes, wines, berries—should be considered the new neutrals?
And do you prefer 'em on the lids or the lips?
By the way, how do you feel about all these bleached-out brows? Scary too, right?