Paris S/S ’11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

Valentino Spring 2011 Couture - makeup

Besides Chanel’s gorgeous twist on wingy eyeliner and blush, another makeup highlight from Paris Couture Week has to be the purple shadow at Valentino.

It has me asking myself: Self, why don’t you show the purples more love?

I mean, one could really argue that purple is actually a neutral, because it’s one of those colours that anyone can wear. They really can. (Brown, on the other hand, looks amazing on Hilary Duff, but as someone with a lot of pink undertones in her skin, I’ve never felt completely myself in it.) But purples, or more correctly, PLUMS, can flatter all skin tones—perhaps because they echo the natural hue of our lips. (And you already know that berry, which is in the same colour family, is the one universally flattering lip colour—yes?)

Let’s explore how it was done at Valentino (and also why purple on the eyelids is infinitely more flattering and easier to wear than purple on the mouth). 

Valentino SS11 Couture 5 Paris S/S 11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

Lovely, isn’t it? The lips are actually the key to keeping this from being too matchy-matchy: even though they’re actually slicked with a peach gloss, it’s their natural hue that peeks through, and is picked up in the plummy shadow and blush.

As for the shadow application itself, note how it’s concentrated in a thick-ish band just above the crease…

Valentino SS11 Couture 3 Paris S/S 11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

…and it’s also repeated underneath the lower lashes, which we saw with the blue-greens at Oscar de la Renta. Definitely my new favourite way to wear eyeshadow. (Also: is blush worn high at the temples officially a “thing?” Because we saw that the other day at Chanel too. Micro-trend in the making?)

Valentino SS11 Couture 4 Paris S/S 11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

Let’s all just skip the bleached brows, though, okay? (Besides incorrect eyeshadow application, the too-light brows are the reason poor Blake Lively always looks so… off.)

I’m not sure if this is the same shade of eyeshadow, but it definitely looks brighter on this model with a darker skin tone. Anyway, the takeaway is that you can adjust your purples—wear one with more brown in it (for a more natural look) or more pink (if you feel more daring).

Valentino SS11 Couture 2 Paris S/S 11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

And speaking of daring, more daring still is the purple lipstick at Armani Privé:

Armani Prive SS11 couture makeup Paris S/S 11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

Could you ever?

I just think this shade—a Linda Cantello creation of loose pigment plus dark berry Armani lipstick—is just TOO purple. It’s a violet, really—and much too dark and cool-toned for, well, anybody off the runways. (Plus: I don’t know what’s up with that random sequin there. Huh?)

A much more wearable alternative to this shade is the new CoverGirl Lip Perfection Lipstick in Embrace that I showed you the other day. It still packs a punch but is warmer and not quite as dark, and you can wear it either straight from the tube or blotted into a nice berry stain.

CoverGirl Lip Perfection Lipstick in Embrace Paris S/S 11 Couture: Valentino is inspiring me to wear purple eyeshadow, while Armani Privé confirms that purple lips are indeed scary

Do you think purples—as in plums, grapes, wines, berries—should be considered the new neutrals?
And do you prefer ‘em on the lids or the lips?
By the way, how do you feel about all these bleached-out brows? Scary too, right?

8 Comments

Lindsay
Friday, January 28/2011 at 1:53 pm

i like it! :) however, when i put a dark(er)/bright(er) color above the crease of my eyelid, it looks kind of lady of the nightesque :S and im wondering if the difference is the eyebrows…notice how all these models eyebrows are bleached? i think maybe dark eyebrows and purple might just be too much going on in one area or something? that or im not daring enough ;p
either way i do love this! wish i could confidently pull it off! :)

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Comment Avatar Michelle Villett
Friday, February 11/2011 at 6:46 pm

Possibly! Or maybe it’s just because they’re, well, models. :-)
My eyebrows are fairly light so it’s hard to say – I did try this and with a browny purple it looks pretty natural… but would be interested to see it with a darker brow. I do see your theory about having too much going on in one area.

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Anya
Saturday, January 29/2011 at 4:14 am

I like how the Valentino make-up blends the eyes with the cheek. I tried this once in the summer with a bronzer and it was just okay. I think I’ll try again with a purple-y red-ish hue.

Love the purple lipstick but I would skip the lip liner (looks kind of weird, no?). That CG shade looks about right, not too dark.

I used to do bleach my brows when I was younger. I saw a picture of a young Sophia Loren where her brows were noticeably lighter that her hair and thought it was the coolest thing. I think it looks good on young faces, but once wrinkles start coming in… Yikes! I wouldn’t do it now.

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Comment Avatar Michelle Villett
Friday, February 11/2011 at 6:47 pm

I bleached mine last summer on the advice of a Chanel makeup artist! Was ok – it makes your eyes really pop – but my eyebrow lady was horrified. What can I say – I try everything :-)

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Vero
Monday, January 31/2011 at 7:14 pm

Lovelovelove the purple eyeshadow! I bought a Mark. “palette” a couple of months ago, called “rock the box” and it comes with this really pretty mauve/pink eyeshadow that is fairly close to the one used in the Valentino show, above. Now, if I could just get the application as nice…

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Christina
Wednesday, February 2/2011 at 1:31 pm

OMG, I love the purple lipstick on the last model! I just wonder if that too catwalk for the streets. I’d definitely get some stares of confusion and distaste if I wore that colour … *sad* I’m not really feeling the eyeshadow action, though.

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Gimped
Wednesday, February 2/2011 at 3:30 pm

Purple on the eyes is super pretty. It’s one of my stand-bys when I want something other than the typical browns I wear. You can wear it day or night, too, which is another reason to love it. I don’t have any plum shades, though, and think I should probably get one. Any suggestions?

I bought a plum-ish lipstick in the fall. I like it … but I find it hard to wear. I’m not sure what outfits to pair it with, because it’s so dark and makes such a statement.

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Comment Avatar Michelle Villett
Friday, February 11/2011 at 6:51 pm

Plum suggestions, hmmm… I think Physicians Formula makes a great shadow palette for hazel eyes that has lots of purples in it. I think it’s in the Pop collection here: http://www.physiciansformula.com/en-ca/productdetail/eyes/shadows/07054.html

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