Out of all the grooming categories that I’ve experimented with as a beauty editor, hair colour definitely takes the cake as the one I’ve played around with the most. Platinum blonde, strawberry, light brown, auburn—I’ve done almost every type, and shade, under the rainbow. (I blame my genetic inheritance, a horribly dull hue that one might describe as “mouse.”) And seriously, is any other beauty procedure as rewarding? When your hair looks softer, shinier and healthier—thanks to your brand new colour—all is right with the world.
For best results, however, you need to make sure you’re choosing the right type of colour in the first place, because there’s a HUGE diff between permanent and demi-permanent colour. So today, thanks to our friends at Clairol Natural Instincts, I’ve got some handy tips to help… plus, deets on how you can score a coupon to try your very own box!
WHAT’S THE DIFFERENCE BETWEEN PERMANENT AND DEMI-PERMANENT COLOUR?
Demi-permanent colour offers subtle colour changes and washes out gradually. It won’t lighten the hair.
Permanent colour has to grow out. It can also lighten the hair, and will cover up to 100 percent of grays. Permanent colour is best for transformational colour changes.
WHICH TYPE OF COLOUR IS BEST FOR ME?
If you just want to enhance your current shade, try a subtle colour change or camouflage your first greys, try a demi-permanent hair colour like Clairol Natural Instincts. The processing time is just 10 minutes and it blends up to 50 percent of greys. The best part? The colour washes out gradually over 28 shampoos, so you won’t be left with a visible line at the roots.
If you’re after a bigger change, lighter hair or have more stubborn greys to cover, your best bet is the brand new Vibrant Collection of permanent hair colour from Clairol Natural Instincts. Just like the original range, the processing time is only 10 minutes, but it offers the ability to create a more dramatic look, including lightening the hair up to two to three shades. You’ll also enjoy up to 100 percent grey coverage.
WANNA TRY SOME?
Of course you do! Just visit the Clairol Facebook page and “like” Clairol, because between May 13 and 15, you’ll get the chance to score one of 75,000 FREE full-value coupons for the Clairol Natural Instincts product of your choice. Full instructions on how fans can be a part of this amazing giveaway will be posted there.
Supplies will be limited, so act fast—head over and “like” Clairol now!
While supplies last, up to 25,000 boxes per day. Limit one per household or name. Applicable to all Canadian residents, excluding residents of Quebec. Must be 18 years and older.