I like faded jeans. But faded hair colour? Nein, nein, nein. I mean, think about it. Whereas you might be able to get away with a gently-worn—a.k.a. faded—article of clothing (often because you can pass it off as "vintage"), hair that looks gently-worn just makes you look like you gave up on life. It gives beauty editors the sads... trust.
And yet, it happens. Mostly because lots of peeps think that the work is done as soon as they apply that last drop of colour. No, my friend—that'll put you on the fast track to Fade City. What you've got to do is maintain, especially during the first two weeks after you colour (that's when the majority of fading happens, thanks to washing and sun exposure).
Here's the scoop on a brand-new treatment that'll help keep your colour fresh and glossy—plus how to score your very own sample!
Meet Clairol Natural Instincts Week 2 Color Refresher.
This supremely handy little treatment is now available in every box of Clairol Natural Instincts, and if you would like to enjoy a boost of fresh, radiant colour, then it's going to become your new best friend.
HOW DOES IT WORK?
Use this puppy 14 days after colouring or whenever your colour needs a boost. Just massage it through wet hair in the shower, allowing it to penetrate for five minutes before rinsing out. What it does is deposit colour molecules in the outermost layers of the hair, which is where most of the colour fade occurs. Suitable for any hair colour or type, it provides an instant boost of shine and colour—but without using peroxide or alkalizer. Sweet!
WANNA TRY IT?
Just visit the Clairol Facebook page and "like" Clairol, because between May 13 and 15, you'll get the chance to score one of 75,000 FREE full-value coupons for the Clairol Natural Instincts product of your choice (all of which come with the Week 2 Color Refresher). Full instructions on how fans can be a part of this amazing giveaway will be posted there.
Supplies will be limited, so act fast—head over and "like" Clairol now!
While supplies last, up to 25,000 boxes per day. Limit one per household or name. Applicable to all Canadian residents, excluding residents of Quebec. Must be 18 years and older.