What should you do if you REALLY want to tick off a beauty editor? Tell her you don't wear sunscreen. We're just slightly fanatical about it, not only because melanoma represents a third of all new cancers (and is one of the fastest-growing cancers worldwide), but also because going sans sun protection pretty much puts you on the fast-track to aging skin. Call us vain—we know we are—but who wants to have a prematurely wrinkled, sagging, pigmented complexion?
Problem is, a lot of us still have much to learn about the art of sunscreen application. Four in 10 women don't re-apply, and seven in 10 don't know know how to properly apply it in the first place. And then there are the four in 10 individuals who won't use sunscreen at all because they don't like the texture. Sound familiar? Well, help is here!
INTRODUCING LA ROCHE-POSAY'S SUMMER SUN CHALLENGE
As the number one dermatologist-recommended brand in Canada and the makers of the cult favourite sunscreen Anthelios, you might say that La Roche-Posay knows a thing or two about sun care. And this summer, they want to talk to YOU about sun protection, skin health and safe sun habits.
The Summer Sun Challenge is a brand-new application from La Roche-Posay on Facebook that'll help you learn what it takes to protect your skin the right way. For seven weeks starting June 9th, the application will present a different weekly challenge. Participate and WIN: once you complete all seven challenges, enter the draw to win one of five La Roche-Posay gift packs, each valued at $200!
CHECK YOUR SKIN
As part of the challenge, participants are encouraged to log on to MySkinCheck.ca. You'll be able to evaluate your personal sun risk, use the interactive CDA-recognized mole checker to monitor developments of your beauty marks and get helpful tips on how to behave responsibly in the sun.
TAKE THE CHALLENGE!
Just visit the La Roche-Posay Canada Facebook page and "like" La Roche-Posay Canada. The challenge starts June 9th and if you complete all seven weeks, you can win one of five $200 La Roche-Posay gift packs. Here's to a sun-safe summer!