I was at a media event yesterday getting my nails done (as you do), and we got talking about “the old days” of the beauty industry. As in the mid-2000s, when I first got into the biz—and when it was practically unheard of to have your nails painted any colour outside of pink, red… or maybe if you were REALLY daring, a dark navy or burgundy. It was around the time when Chanel came out with Black Satin and OPI launched Lincoln Park After Dark. Remember when those colours were considered, like, sooo fashion-forward? HAR.
So when I found out who CoverGirl picked as their newest spokesmodels, it made me realize just how much things have changed in a few years. Dude, the brand now has NAIL ART spokesmodels. Meet Australian DJ duo Nervo:
They’re actually sisters (Liv is on the left and Mim is on the right), and as you can see, they love some too-cool-for-school nail art. Seeing peeps like this repping a brand like CoverGirl is quite the departure from that whole “easy, breezy, beautiful” thing, no?
Their first job is to promote the brand’s new polish collection—called Outlast Stay Brilliant Nail Gloss—with edgy nail art designs like the ones you see in the pic above (photo via MTV). Even though I would need a new wardrobe (not to mention personality) to pull something like that off, I’ve gotta say that I love the mix ‘n match idea, especially with those hearts, and the long almond shape.
Couple things to know. First, you only need one coat. One coat! That means no top coat either. The formula is THAT saturated and shiny. So awesome. Second, the shade selection is actually quite good. (In their now-discontinued line, it didn’t used to be.) Now it’s totally on-trend and modern, with nice, saturated, flat colours instead of weird mother-of-pearl iridescence. So keep an eye out for these, as they’re coming out later this month in limited distribution and then fully available at mass-market retailers in Jan.
Next up in nail news is this service I heard about on Glamour.com the other day. It’s called Lacquerous and it’s a rental service… for nail polish.
You know, like how you can rent a handbag or a fancy dress… now, someone has applied the idea to beauty. It’s only available in the U.S. right now, and how it works is you pay $18 a month to receive three polishes for 30 days. After that you send ‘em back with a prepaid postage label, and they send you another batch out to test and play with.
Personally, I’m completely grossed out by the idea of sharing nail polish. I’ve interviewed podiatrists who’ve made me shudder with stories about all the cooties you can catch. (One told me it’s not enough to worry about the sterilization of the tools they’re using at your nail salon; he said you should always bring your own polish too—including base and top coat.)
That said, how many times have you EVER finished off a bottle? It’s never once happened for me, although I suppose I’m the worst case study since I’m constantly testing newbies. Anyway, with the zillions of shades out there just begging to be trialled, I can see the appeal of rotating through a service like this. I just worry for your foot hygiene, is all.
But someone who desperately needs their polish—or ANY polish!—is Rihanna, by the way. I’m on some Calvin Klein press list that sends out celebrity photos and I got this one the other day from the GQ Men of the Year Awards:
You scroll down and everything’s looking good… nice hair… nice makeup… nice dress… WAIT WUT!?
Did you spot the toenails?
It’s only the worst of all beauty crimes: a French pedicure. Now, I knew the French mani was back, and I’m okay with that, but this is Just Not Right. (And it’s not even the first time she’s gone there.) Surely a shorter length and one of the nice, new, eye-catching polish shades would be a better choice?! I would even prefer toenail art, to be honest.
Have you heard of Nervo and what do you think about them partnering with CoverGirl?
Would you ever rent a nail polish?
How do you feel about Rihanna’s toes? It’s okay if you need to lie down for a bit.