The Story Behind Dior's Iconic Miss Dior Fragrance

"Make me a fragrance that smells like love!"
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Michelle Villett
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"Make me a fragrance that smells like love!"
Miss Dior - Rene Gruau

The house of Christian Dior has just unveiled a new campaign for its Miss Dior fragrance, starring Natalie Portman—but before you see it, you've gotta check out this mini-film about the story behind the scent. It actually dates back to 1947, and was Dior's very first fragrance. Here, you'll learn how it all began, from Monsieur Dior's direction to the perfumers ("make me a fragrance that smells like love!") to the bottle design, his New Look couture fashions and the earliest celebrity ambassadors.