Maybelline The Falsies Mascara Gives You the New 360-Degree Lash Look

The trend is lush lashes on top AND bottom.
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Michelle Villett
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The trend is lush lashes on top AND bottom.
Maybelline Big Eyes mascara

When you apply mascara, do you just put it on your upper lashes—or on the top AND the bottom?

If you said both, then congrats! You are officially on trend. For years, we were told to skip lower lash line mascara—and eyeliner and eyeshadow, for that matter—but that's been tossed out the window along with other archaic beauty "rules" like not wearing blue eyeshadow (pshaw!) and the seasonal colour chart (gosh, it's not 1992 anymore).

The new emphasis on the lower lash line

Nope, now it's all about a 360-degree eye look, with mascara all the way around and a particular emphasis on the lower, not upper, lash lines. One need only go to the runways, my favourite source of makeup inspiration, to see how awesome (and eye-enlarging) it can be. Here's the Marissa Webb F/W '13 show with slightly Twiggy-esque lashes that could still work for daytime:

Maybelline New York - Marissa Webb Fall 2013 makeup

Now cast your gaze at Mara Hoffman F/W '13, where the same lower lash look was paired with black liner in the lower waterlines:

Maybelline New York - Mara Hoffman Fall 2013 makeup

And finally, an even more dramatic eye at Wes Gordon F/W '13. This is really 360!

Maybelline New York - Wes Gordon Fall 2013 makeup

The thing is, though, it's historically not been pleasant to paint mascara on those lower lashes. You're with me on this, right? Most wands are way too big and hard to control, and they tend to deposit too much product... leading to clumped-together lashes and later, smears, smudges and flakes. So annoying.

Maybelline New York Volum' Express The Falsies Big Mascara

But guess who was listening? Maybelline New York. They've just launched the new Volum' Express The Falsies Big Eyes Mascara:

Maybelline New York Volum' Express The Falsies Big Eyes Mascara

See how it's got two wands? It's the first dual-ended mascara in the mass market with a special brush for the lower lashes.

This is the lower lash brush—a patented micro-brush that is the perfect skinny shape to target and cleanly coat every single lower lash.

Maybelline New York Volum' Express The Falsies Big Eyes Mascara - lower lashes wand

The upper lash brush is a patented spiral shape for a more amplifying, fan-out effect.

Maybelline New York Volum' Express The Falsies Big Eyes Mascara - upper lashes wand

It's kinda like getting two mascaras for the price of one, so you don't have to sacrifice on volume OR definition. And the full circle effect gives you eyes that look twice as big. Hooray!

I've also gotta tell you, I'm hugely into my mascaras—I'm always striving for that doll-eyed look—and I've really been enjoying this one. Besides the innovation of the two brushes, what impressed me was the formula itself. It coats and defines your lashes really well without overloading them, and it doesn't dry right away so you've got some time to build it up in layers to get your desired effect.

How to get the 360-degree lash look

A few tips from yours truly:

  • Get at the roots of the upper lashes with the Maybelline New York Volum' Express The Falsies Big Eyes Mascara upper lash brush, wiggling upwards and outwards.
  • For an even more intense effect, hold your upper lash wand vertically to coat the hairs right from the roots, and then hold the wand horizontally as you brush the product through.
  • Brush the upper lashes in a diagonal direction for the most wide-eyed effect.
  • Hold the lower lash brush horizontally above your lower lashes and blink a few times to coat them.
  • Try some bright shadow or eyeliner underneath your lower lash line to play it up even further!

Now, tell me:

Where do you usually apply your mascara—top only or all the way around?
Are you a fan of the new 360-degree eye look?
Have you tried this mascara?