Shu Uemura's Summer 2013 Makeup Collection Is All About the '60s

Brightly-coloured swirls were never so chic.
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Michelle Villett
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Brightly-coloured swirls were never so chic.

Shu Uemura—the brand—turns 30 this year. (Shu Uemura, the man, passed away in 2007. I was at ELLE Canada back then, and I think we got one of his very last interviews for the magazine. Talk about an honour! Just getting the interview as a huge deal, and then it was all done via email because he didn't speak English and it had to be translated.)

So you could say I've had a soft spot for the brand ever since—although I've been well-acquainted with his essential eyelash curler from the time I first started curling my lashes. Everything else I've tried is similarly high-quality and a pleasure to use. The latest offerings for summer 2013 were designed by Shu's protégé, Kakuyasu Uchiide, who is now the brand's artistic director, and celebrate the Pop Art beauty of the 1960s. (Too bad they didn't do the 30th anniversary thing more literally and make it about the 1980s, as it was 1983 when the brand first launched. Now THAT would've been fun.)

Here are a few snaps from the Shangri-La hotel in Toronto swoon, where Kakuyasu himself revealed the collection to beauty eds back in the spring:

Shu Uemura Eye-Conic event
Shu Uemura Eye-Conic event products
Shu Uemura Rainbow-Sensation Premium False Eyelashes
Shu Uemura Rainbow-Sensation Premium False Eyelashes

Click through this gallery of pics to see all the items and shades, and then visit shuuemura.ca for more info or to purchase (they have free shipping with orders over $75).

Tell me:

Have you checked out this collection yet?
Are you into these '60s colours and shapes—or over that decade already?
Ever tried Shu false eyelashes?