Wouldn't it be great if you could walk into a store, splurge on a new pair of shoes or a moisturizer, and then get an impromptu manicure, blowout or brow wax?
People, there's a whole new way to shop. The Holts Beauty Hall has just launched at Holt Renfrew's Yorkdale location in Toronto, a newly renovated 10,000 square foot space featuring 33 luxe brands (Chanel, Aesop, Sisley, YSL and Hermès, to name a few) and an array of on-the-spot beauty services. I had the chance to visit the luxurious new beauty destination on launch day and just had to share. (And non-Toronto folks, sit tight—Holts plans to update the beauty departments in other locations in the near future.)
The Beauty Bar
Before you browse the 33 mini-beauty boutiques (stores-within-the-store), hit up the Beauty Bar to experience some of the complimentary services. They will clean your makeup brushes free of change and then box them in that sleek fuchsia Holts packaging. I admit, I rarely clean my brushes (even though I should), and who can say no to better hygiene? You can get this done as you shop around!
You can also get a free makeup or skincare consultation with a Holts beauty expert to help overhaul your makeup bag or beauty cabinet, and find out which products from the store would be best for you.
The Primp & Polish Bar
THIS is what I wish existed when I was getting ready for my high school prom. All the beautifying services you need in one place—no need to run into a bunch of different salons when getting ready for a fancy night out!
At the Primp & Polish Bar, you can book in for a blowout, straightening treatment, Kérastase hair treatment, manicure, brow shaping, facial waxing, lash tint or lash extensions. (Wow!) And the best part? No need to book an appointment. Drop in whenevs! (Here's the full price list.)
The skincare suites
Feeling stressed from all that shopping? Not a problem. They also have four private skincare suites where you can get a customized skincare treatment or facial from the luxe skincare brand of your choice (think: La Mer, Sisley and La Prairie).
For a little extra fun... your own photo shoot!
...Or what I like to call “The #Selfie Enabler!" After getting your makeup touched up, you can step in front of the camera, take a pic of your beautified self, and then email it or share it online with whoever you want. Oh, and your picture will momentarily appear on the massive LED screen behind the Beauty Bar for everyone in the store to see. Your five-second claim to fame!
After I got my makeup done at Bobbi Brown, I thought using the #selfie enabler was in order. Unfortunately, I don't know how to frame my face... #fail.
Here are a few more pics from the gorgeous space:
The future of shopping for beauty products is here, my friends. And it's no longer just about purchasing products and taking them home to try. It's about a full on "beauty experience" with those products. As if makeup and beauty couldn’t get more fun, right?
Have you checked out the Beauty Hall yet?
How do you feel about getting beauty treatments while you shop?
Where's your favourite place to buy beauty products?