Here I am writing about a mask that costs $130. $150, actually, if you live in Canada*. Can I get any more out of touch?
I'm talking about the Crème Ancienne Ultimate Nourishing Honey Mask from Fresh, the first face mask I've come across with a price tag well into the triple digits. Pretty ballsy, right? Since I received a testing sample, I feel like it's my duty to report to you guys on what a $130-150 face mask entails. I've read a few other reviews from people enthusiastically singing its praises, but c'mon. How the hell does it cost this much money?
Well, first of all, the packaging is gorgeous—the jar is really heavy. I have to say, it's very satisfying. Then you open it up and it looks like heaven:
Sure is the most appetizing face mask I ever did see. It has the most incredible, authentic honey smell and you pretty much want to dip a spoon into the jar and lick it off.
The reason it's so delish is because it contains 38 percent REAL honey—that's the equivalent of two tablespoons per 100 mL jar. The benefit of honey in a face mask is that its natural sugars help attract and seal in moisture. The honey that Fresh uses, raw Buckfast Bee honey, was developed by an English monk in the early 1900s and is considered to be of the highest quality.
I know what you're thinking now. "Why wouldn't I just apply regular honey to my face instead?" Well, if you've ever tried to DIY a honey mask, you know that it's messy, sticky stuff. One of benefits of a $100+ face mask is that this doesn't happen. Nope. This stuff spreads like butta.
You're meant to leave it on your face for about 10 minutes, and then it easily rinses off with warm water. After that, the claim is it gives you six hours of hydration.
I believe it. Your skin feels extremely soft after, and the honey does leave a "veil" of moisture on top of your skin. I have no doubt it would give your face some protection when heading out into the lovely Canadian winter weather we've been experiencing lately.
As for the ingredients list, honey is listed first, which is a good sign. The second ingredient is propylene glycol, a form of mineral oil. (As I mentioned in this moisturizer review, I'm not convinced it's that bad—certainly safer and less aging than polyunsaturated oils.) Other ingredients include PEG-7 glyceryl cocoate (a polymer considered safe by EWG), meadowfoam seed oil, jojoba oil, echinacea extract and shea butter.
Really, the only gripe I have is with the price. I understand spending that kind of money on a serum, maybe... but a face mask? That would be a first. But I get that ingredients are expensive, and the honey in here has extra-special skin benefits. (Heck, just look at the honey aisle at Whole Foods. Manuka honey is another example of a prized type of honey.)
The bottom line: If you get dry skin, want an indulgent skin treat and have extra cash to burn... it's a lovely product. Otherwise, stick with the messy grocery store kind.
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*This mask is supposed to also be carried at Sephora, but I can't find it on their website yet. I'd check for it in stores.
Have your say
Have you checked out this product yet?
Have you ever done a honey mask?
What benefits did you notice?