Shu Uemura's Calligraph:ink Makeup Collection is Inspired by Calligraphy

First look at the new makeup collection, coming in March.
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Michelle Villett
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First look at the new makeup collection, coming in March.
Shu Uemura Calligraphink Spring 2014 Collection Visual

"The most difficult makeup technique is drawing lines, in particular the eye lines," says Shu Uemura international artistic director Kakuyasu Uchiide. That's why the company's upcoming collectionis all about making it easier for us. The stars in this range are the Calligraph:ink Liquid Eyeliner and the delicate false eyelashes cut from paper, a collaboration with Paperself.

Here’s a sneak peek at all the products, which will be available as of March...

Calligraph:ink Liquid Eyeliner

Inspired by Asian calligraphy, the brush allows you to draw lines as sharp as 0.5mm to as bold as 2.0mm. The carbon black formula gives intense colour payoff; it's also long-wearing and waterproof.

Shu Uemura Calligraphink Liquid Eyeliner (black)
Shu Uemura Calligraphink Liquid Eyeliner (white)

Calligraph:ink Liquid Eyeliner Refillable Applicator ($24)
Calligraph:ink Liquid Eyeliner Cartridge ($22)

Pressed Powder Eyeshadows

They are introducing five new shades:

Shu Uemura Pressed Eyeshadow S Light Beige 815

S Light Beige 815 ($19)
A shimmery nude.

Shu Uemura Pressed Eyeshadow G Beige 821

G Beige 821 ($19)
Nude glitter.

Shu Uemura Pressed Eyeshadow S Medium Brown 853

S Medium Brown 853 ($19)
Soft, shimmery shading colour.

Shu Uemura Pressed Eyeshadow S Dark Brown 884

S Dark Brown 884 ($19)
A shimmery defining colour.

Shu Uemura Pressed Eyeshadow ME Vermillion 252

ME Vermillion 252 ($19)
A calligraphy-inspired red-orange.

False Eyelashes

Paperself, the experts in intricate paper-cut lashes, collaborated with Shu Uemura to create two exclusive designs:

Shu Uemura Paperlashes in Love Lasts Forever

Paperlashes in Love Lasts Forever ($36)

Shu Uemura Paperlashes in Cupid Angel

Paperlashes in Cupid Angel ($36)

Where to buy

The Shu Uemura Calligraph:ink collection will be available as of March at Holt Renfrew, select Sephora and Hudson’s Bay locations and shuuemura.ca.