What is the Best Way To Stop Foundation From Settling in Wrinkles?

"I'm not trying to make wrinkles disappear, but I don't want them accentuated."
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Sabrina Rinaldi
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"I'm not trying to make wrinkles disappear, but I don't want them accentuated."
How to keep foundation from settling in wrinkles - Helen Mirren

Helen Mirren's chic, youthful makeup look.

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Q: How does a mature woman with wrinkles a) find and b) apply tinted moisturizer or liquid foundation? I'm not trying to make wrinkles disappear, but I don't want them accentuated. Any recommendations would be appreciated! — Beth

A: Beth, I find that older women don’t tend to need too much coverage, and a heavier foundation will just settle into fine lines.

Instead, I would try using something lighter and in an all-in-one product, such a BB or CC cream. You will get some skincare benefits and a lightweight tinted moisturizer in one tube.

It’s a misconception that you need to apply your foundation to your entire face. My tip is to just apply it in your T-zone area: your forehead, nose, chin and the tops of the cheeks. I would avoid any areas where you tend to have more wrinkles, such as around the eyes, lips and lower cheeks.

T zone face

Concentrate your foundation in the T-zone.

This will also ensure that your makeup looks light and not mask-like. Just make sure the colour is a perfect match for your skin!

The product I recommend is Smashbox Camera Ready BB Cream SPF 35 (available in eight shades).

Also, whenever someone's looking for makeup but isn't sure which type or brand is best, I always recommend going to a store like Sephora. The staff are so helpful and knowledgeable and can help you navigate all the options. And they also provide you with samples (bonus!).

Sabrina Rinaldi is a Toronto- and Montreal-based hair and makeup artist.