Benefit Gimme Brow Builds Bold Brows Out of Nowhere

This little wonder-gel creates the fullest, thickest eyebrows—even if you didn't have them before—and looks way more natural than pencil.
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Michelle Villett
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This little wonder-gel creates the fullest, thickest eyebrows—even if you didn't have them before—and looks way more natural than pencil.
Benefit Gimme Brow

Every beauty editor on the planet's been talking about the new "bold brows trend" lately. 

Hands up if you figured you'd just sit it out because filling in your brows tends to go something like this:

Sharpies not for use on eyebrows

Right? At least, that's how I feel when I use pencils. I have a few favourites, like this one, but they require a verrry light touch, as pencils can easily go too strong and obvious. (Brow powder applied with a brush can look even more fake and angular.) We don't want to look like we filled in our eyebrows, we want to look like Cara Delevingne:

Cara Delevingne eyebrows

See, it's the aspirational model eyebrow. Thick, full and 100 percent natural, with little fans in the inner corners.

The closest I've come to it is with Benefit's new Gimme Brow gel, which was one of my top products of 2013 and so excellent that I'm going into more detail today (with a before and after!).

It's about the size of a mini mascara, complete with a tiny brush, and it comes in two shades. Light/Medium:

Benefit Gimme Brow in Light Medium

And Medium/Deep:

Benefit Gimme Brow in Medium Deep

Here are the colours on my skin:

Benefit Gimme Brow swatches

I think these will suit most folks out there; the shades are a little ashy in tone, which is how our eyebrows are naturally. (Unless you dye them, like me—but Tony just does it enough to cut a bit of the ash so they harmonize more with my hair colour.) I found Light/Medium was just fine for me.

Now, the thing to know about this gel is that it's not just colour—it's texture, too. The magic part is that it contains tiny fibres that stick to your brow hairs and skin to create the illusion of more hair. So you can basically build up brows to get a Cara look without the heaviness of a pencil or powder. It's also waterproof, so you don't have to worry about your brows scarily smearing away over the course of the day.

Obviously, the proof is in the pudding, so lemme show you how it worked for me. These are my brows au naturel:

Benefit Gimme Brow before

They're medium-full, but I have some natural sparseness at the inner corners and I think a few places along the arches look better filled in.

Here's what they look like with some building and shaping with the Light/Medium Gimme Brow:

Benefit Gimme Brow after

I'm really happy with this result. The little fibres just fill everything in to make my brows look more naturally thick, and I love how it adheres to the inner fans. You can also get the fibres to adhere to some of your blonde hairs, if need be—you can basically build up wherever you need to.

It also helps hold your brows in place; I'd describe it as medium control. If your brows are very unruly, you may need to combine with something stronger—I like this wax pencil a lot (although I didn't use it in these photos). I did find occasional clumpiness from Gimme Brow if I went overboard, but it didn't bother me too much; it's pretty easy to just stop and remove excess with a Q-Tip or brow comb. I found the more I used, the more ashy it looked, so that's one thing to watch.

I love this product for medium-to-dark brows, either with minor sparseness issues or just for making a stronger brow statement. If you have blonde brows, I'd try before you buy, as the Light/Medium could very well be too dark for you. The same goes for warm-toned brows—the ash in this may not suit you. I also don't think it's going to compensate for any huge gaps, although it's worth a try. Again, you can always combine this with other brow products, like my favourite pencil and brow wax, to get more colour/control.

Let me know what you think?

Have your say

What's your major brow challenge?
Have you tried Gimme Brow yet?
What are your go-to brow products?