First Look at Shupette by Karl Lagerfeld for Shu Uemura

This week's biggest beauty news.
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Michelle Villett
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This week's biggest beauty news.

The Choupette x Shu Uemura Collaboration Is the Cat's Meow

Choupette makeup

Eye Need Shu False Eyelash by Karl Lagerfeld for Shu Uemura

The cat's out of the bag! Shupette by Karl Lagerfeld for Shu Uemura—the makeup line dedicated to the fashion designer's ultra-pampered Siamese cat—hits stores October 15th, and product images have just been released. Totally want to get my paws on the fuzzy Shupette Has It All Lip and Eye Palette Cover... {PopSugar}

Now You Can Buy Kylie Jenner's Horrific Hair Extensions

Kylie Jenner hair extensions line

Kylie Jenner is trying to sell you some ratty-looking extensions.

Well, they do make a good point. Would YOU want to wear the hair extensions Kylie Jenner is wearing in this photo? Nevertheless, the Kardashian empire keeps on growing. {Defamer}

Photographer Uses Brain Waves To Reveal What People Really Want To Look Like

Scott Chasserot brain scanner

One study participant's real face (left) and what she thinks is her "ideal self" (right).

Now this is freaky. A photographer took a bunch of people's photos and digitally altered them into dozens of versions; then, he hooked the people up to a brainwave scanner to measure their emotional reactions. Positive brainwaves indicated which photos people viewed as their "ideal selves"... and it's kind of perplexing. (Does she REALLY want those eyebrows?) {Huffington Post}

The End of Shampoo?

Purely Perfect Cleansing Creme

Purely Perfect Cleansing Creme

Shampoo might be nearing its demise. Or at least if hair cleansing-cream companies like Purely Perfect and DevaCurl have anything to do with it. Following in the footsteps of the 'no-poo' and sulfate-free movements, they're taking on "Big Shampoo" and trying to spread the word that washing with traditional shampoo means you need even MORE products to fix what the shampoo did to your hair (so they say). Hmmm... {Fast Company}

Into the Gloss Launches a Beauty Line

Glossier

Into the Gloss' new beauty line, called Glossier.

Beauty website Into the Gloss has launched a spin-off line of beauty products, called Glossier. First out of the gate are a priming moisturizing, rosewater face mist, skin salve and luminizing skin tint. But they don't ship to Canada—yet. And I really hate when brands just list "key ingredients" instead of the full list. Why not be transparent? {The Cut}

In Lipstick, Purple is the New Orange-Red

Purple lipstick trend

This is new NARS Audacious Lipstick in Liv.

Well, I guess this makes it official. Orange is over (despite what we said here) and it's been replaced by deep, creamy, '90s-inspired purples. Thanks, Lorde. One to try: the aubergine Liv from NARS' new Audacious Lipstick line.  {LA Times}