Reviewed: 100% Pure's Fruit Pigmented Lip Gloss

A natural lip gloss you'll love.
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Michelle Villett
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A natural lip gloss you'll love.
100 Percent Pure Lip Gloss

100% Pure Fruit Pigmented Lip Gloss

Don't buy 100% Pure Fruit Pigmented Lip Gloss for the pigment, because it doesn't really have any (despite coming in 12 shades). And don't buy it because you're hoping for glassy, vinyl shine, because you're sure to be disappointed with its subtlety.

DO buy it, however, if you're looking for a 100 percent natural, sheer and non-greasy lip gloss that leaves your lips extra-soft and extra-hydrated. Everyone needs at least one lip gloss that does that, right?

Now, I know what some of you are thinking. "What's the big deal? There are dozens of natural lip glosses out there." And you'd be right. Except I've never heard of any other glosses that contain 83 percent vitamin E. I will repeat: 83 percent! 

Lips LOVE vitamin E. I often use the pure form at night instead of lip balm, and it's magic. So how fantastic that I can use it in a non-sticky daytime gloss as well, to keep dry lips at bay! 

But it's not just the vitamin E base that I'm excited about. These glosses are 100 percent vegetarian, gluten-free and coloured with fruit and vegetable pigments, instead of minerals and synthetic dyes. Here's the ingredients list:

Tocopherol (Vitamin E), Pigmented Extracts of: Punica Granatum (Pomegranate), Wine (Wine), Prunus Serotina (Cherry) Fruit, Vaccinium Macrocarpon (Cranberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Rubus Idaeus (Raspberry) Fruit, Prunus Persica (Peach) Fruit, Theobroma Cacao (Cocoa Bean) and Prunus Domestica (Plum) Fruit, Sodium Ascorbate (Vitamin C), Vitis Vinifera (Grapeseed) Seed Oil, Butyrospermum Parkii (Shea Butter), Cera Alba (Beeswax), Fragaria Vesca Fruit Extract (Strawberry Flavor)

Impressive, non? Plus, as you guys know, I try to avoid polyunsaturated oils as much as possible—and the only one in here (grapeseed) is quite far down the list. (I've had to ixnay my usage of other natural lip glosses that list icky sunflower oils as the first or second ingredient.) 

In fact, it's because these glosses contain the antioxidant vitamin E and not PUFA oils that they basically last you forever—without going "off" and smelling rancid, as lip glosses are prone to do. I'll just confess this now... I only recently "re-discovered" my stash (I have Sheer Cherry and Shimmery White Peach) and they must be at least four or five years old. But they're still perfect.

Since they're not high-shine (nor high-shimmer!), these glosses are actually right on trend now, since we're seeing lots of matte-ish finishes on the runway and red carpet. As the cold weather approaches, I find myself reaching for their light protective coating more than ever, especially to pair with a more dramatic eye. Like I said, it doesn't really matter which shade you get, since they just go on like a sheer, nearly-clear gloss. 

I have a feeling Shailene Woodley would totally approve.

Where To Buy

Find the 100% Pure Fruit Pigmented Lip Glosses at the following retailers:

Have Your Say

Have you tried the 100% Pure lip gloss? Found any other great all-natural lip glosses?