This L'Oréal Blush is a Serious Dupe for Giorgio Armani

It's been a good year for drugstore blush.
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Michelle Villett
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It's been a good year for drugstore blush.
L'Oreal Blur Blush

L'Oréal Paris Visible Lift Blur Blush

First, there were the Rimmel Stay Blushed Liquid Cheek Tints that are a close imposter for YSL's Crème de Blush, well, before they reinvented it as Baby Doll Kiss & Blush.

Now, L'Oréal Paris has come out with its Visible Lift Blur Blushes, and let me tell you. They are so, so close to the Giorgio Armani Blushing Fabric Second Skin Blush, a product near and dear to my heart ever since it first launched as a limited edition in 2010. (Now it seems to come and go, so maybe Armani is going to reinvent that, too.)

Here's what I'm talkin' about:

L'Oreal Blur Blush

The three shades of L'Oréal's new Blur Blush.

So just ignore all the anti-aging lingo. You don't need to have anything to "lift" or "blur" in order to use these. They are, quite simply, fantastic affordable blushes for any age.

Now, the reason I was so enamoured with the Armanis was because of their unique gel texture, which really melted into the skin so it looked like you were blushing from within, instead of the colour sitting on top.

The L'Oréal Paris blushes do that, too. And it makes sense that the formula would be close to the luxe one, because you know what? They are both owned by the same company—L'Oréal. I've noticed this phenomenon happening quite a bit, where an innovation is first introduced at the luxury level, and then you see it years later at drugstore. (Think: Armani Maestro, reviewed here, and Maybelline Dream Wonder, reviewed here.)

But back to blush. There are three shades, and this is how they look straight out of the tube:

L'Oreal Blur Blush (unblended swatches)

Unblended swatches of shades 501, 502 and 503.

Shade 501 is a soft peach, 502 is a soft pink and 503 is a soft berry. 

I know they seem quite bold, but here's what happens when you blend:

L'Oreal Blur Blush (blended swatches)

Blended swatches of shades 501, 502 and 503.

There's the second-skin effect I was telling you about. It's pretty incredible, almost like a stain—but you have more time to work with it than a stain.

Be warned that they do feel quite "silicone-ish," but this doesn't bother me so much when it's just on my cheeks, not my entire face.

You should also be aware that the 501 peach shade will only show up on the fairest of skin tones. Even on me, it's verrry subtle and you can barely see it. For my complexion, 502 is the most natural-looking, whereas 503 gives a bolder blush look. I would say if you have medium to dark skin, go for 503 for sure.

The only other downside to these guys is their staying power. Depending on how oily your skin gets, you may need to re-apply mid-way through the day. NBD, given the price—you're saving nearly $30 vs. the Armani!

Where To Buy

Find L'Oréal's Visible Lift Blur Blush online at:

Have Your Say

Are you a gel blush fan? Have you tried these ones yet? Or the Armanis?