Gigi Hadid is the New Face of Maybelline

Did her social media presence clinch the deal?
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Michelle Villett
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Did her social media presence clinch the deal?
Gigi Hadid, Paper magazine event, 2014

Gigi Hadid at a 2014 event for Paper magazine.

Get ready to see a lot more of Gigi Hadid, a.k.a. the model on the American Music Awards red carpet who prompted us all to say, "Who IS that?!"

The 19-year-old model has just been signed as the newest Maybelline New York spokesperson, joining the brand's other faces, Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst and Kemp Muhl.

A California native, Gigi got her start after being discovered by Guess co-founder Paul Marciano. She went on to walk the runways of Chanel, Marc Jacobs, Giles, Sonia Rykiel, Jean Paul Gaultier and Jeremy Scott, and has been photographed by A-listers like Steven Meisel, Bruce Weber and Gilles Bensimon. But it wasn't until she starred in the ads for Tom Ford's Velvet Orchid fragrance in 2014 that her career kind of blew up.

Either that, or it could've been her friendship with BFF Kendall Jenner. Gigi has an impressive social media following of her own, with 1.6 million Instagram followers and 193,000 Twitter followers to date. Maybe Kendall gave her some tips?

Here's the announcement Gigi shared on Insta:

Obvi, she's out-of-this-world gorgeous and amazingly confident. I just can't help but wonder if the whole social media thing was a factor here? I mean, it HAD to be. And that's a whole new playing field for modelling. 

Have Your Say

Are you a Gigi fan? Do you think she's a good fit for Maybelline? What do you make of beauty brands aligning with social media superstars?