The Olsen Twins Are Launching Hair Products, and More Beauty News

The biggest beauty stories this week.
Michelle Villett
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The biggest beauty stories this week.

Olsen Dry Shampoo is Coming

Elizabeth and James Nirvana Dry Shampoo

New Elizabeth and James Nirvana Dry Shampoos.

We already know how much the Olsens love their dry shampoo, thanks to their go-to hair guy, Mark Townsend (he swears by Dove's). But now the twins are coming out with a version of their own under the Elizabeth and James label. Nirvana White and Nirvana Black will have the same scents as the bestselling perfumes, and will be out in stores come September. {Byrdie}

This App Tells You Your Ideal Brows

Benefit Brow Genie app

Benefit's new Brow Genie app.

Well, sort of. Benefit's new Brow Genie app evaluates your photo and then tells you where your brows should start, arch and end—and then it shows you what that'd look like, erasing your own brows and replacing them with the "ideal" ones. Problem is, it loves a skinny brow. C'mon, Benefit, get with the times! {xoVain}

Gwyneth Paltrow is Launching a Food Company

Gwyneth Paltrow and Tracy Anderson

Gwyneth Paltrow with Tracy Anderson.

If it's not enough to work out like Gwyneth Paltrow and her trainer, Tracy Anderson, now you can eat like them, too. The duo, along with Tracy Anderson CEO Maria Baum, are launching the food take-out company 3 Green Hearts. On the menu: juices, quinoa and kale—of course! {The Cut}

Alaïa is Doing a Perfume

Alaia fragrance

Alaïa's first perfume is called Alaïa Paris.

It only took 30 years, but finally, fashion designer Azzedine Alaïa is launching a fragrance. (Anyone else think of 'Clueless' whenever you hear that name?) It's called Alaïa Paris; has notes of pink pepper, freesia, peony and musk; and will available this fall. {Racked}

L'Oréal is Growing 3-D Skin

L'Oreal Organovo

A researcher checking human cells after 3D printing.

L'Oréal's newest way to test upcoming beauty products? Three-dimensional skin! The cosmetics company is working with bioprinting firm Organavo to print skin tissue that they will then use to test products' safety and performance. Freaky! {Newsweek}

EWG's Safe Sunscreen Guide is Out!

Sunscreen guide

Neutrogena's sun care products got low ratings in the latest EWG guide.

The ninth edition of the Environmental Working Group's annual Sunscreen Guide has just been released, and it's bad news as usual: 80 percent of the 1,700 sunscreens on the American market "offer inferior sun protection or contain worrisome ingredients." {Medical Daily}

Only 34 Percent of Women Regularly Use Sunscreen 

Sunscreen study

Chances are, you need more sunscreen.

Speaking of sunscreen, a new study in the Journal of the American Academy of Dermatology found that only 43 percent of women regularly use it on their faces, and only 34 percent use it on all exposed skin. {Allure}