5 Reasons to Love Germany's Most Popular Makeup Brand

What to buy (and what to skip!) from ARTDECO, now available in Canada.
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Natacha Medeiros
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What to buy (and what to skip!) from ARTDECO, now available in Canada.

ARTDECO just celebrated 30 years as Germany's number one prestige colour cosmetics line! 

But chances are, you've never heard of them. 

Well, this post is going to change all that. In case you didn't know, ARTDECO launched in Canada in 2013, and is available at more than 60 Shoppers Drug Mart locations across the country. 

ARTDECO makeup

Just a few of the products in ARTDECO's huge cosmetics range.

The brand offers an entire range of cosmetics, from lip colours to eyeshadow to foundation to mascara. I'm always down for discovering new makeup, so I tested out a few products to see how this European import really stacks up.

Here's why you will love them:

1. The liquid liner is PERFECT.

ARTDECO High Precision Liquid Liner

ARTDECO High Precision Liquid Liner has a perfectly pointed tip.

I was most impressed with ARTDECO's High Precision Liquid Liner. It comes in 01 Black and 03 Brown; I tried the brown. I wish I had it in black as well!

I swear, I've never created a winged eye as fast as I have with this liner. I'm talking under five minutes here, and for both eyes! This liner goes on really smooth, making application a breeze, and the fine tip easily draws thin or thick lines. Not only that, but it doesn't smudge or flake, and comes off easily with makeup remover, too.

ARTDECO High Precision Liquid Liner swatched

This is how I feel about ARTDECO High Precision Liquid Liner in 03 Brown.

This is the easiest-to-use liquid liner EVER. I can't say enough good things; it's a gem! 

2. The lip gloss is pretty great, too.

ARTDECO Hydra Lip Booster in Translucent Rosewood

ARTDECO Hydra Lip Booster in 36 Translucent Rosewood, a dusty pink gloss.

Another one of my favourites from this brand is ARTDECO's Hydra Lip Booster in 36 Translucent Rosewood

This is a gorgeous, dusty pink shade of lip gloss that wasn't too sticky, as most glosses tend to be. I really like it! 

ARTDECO Hydra Lip Booster in Translucent Rosewood swatched

ARTDECO Hydra Lip Booster in 36 Translucent Rosewood, a sheer, universally flattering pink.

The glosses comes in 14 other colours... and I happen to be coveting about 10 more of them!

3. You can create custom palettes.

ARTDECO Beauty Box Duo Eyeshadows

ARTDECO Beauty Box Duo holds two single Eyeshadows.

ARTDECO is best known for their Beauty Boxes. These are refillable and magnetic boxes that you can customize to create your own colour palette. That way, you're never stuck with a palette that has shades you don't like!

They are many sizes to choose from; I was sent the Beauty Box Duo, which fits two Eyeshadows or one Camouflage Cream

The boxes are mirrored and keep your makeup protected, so are perfect to take on the go!

4. So. Many. Eyeshadows!

ARTDECO Eyeshadows

ARTDECO Eyeshadow in 11 Pearly Summer Beige and 22 Pearly Golden Caramel.

ARTDECO has an insane selection of Eyeshadow. (Seriously, look. Insane!)

I don't wear shadow that often, but when I do, I'll usually opt for neutral tones. So the shades I tried, 11 Pearly Summer Beige and 22 Pearly Golden Caramel, are right up my alley.

ARTDECO Eyeshadows swatched

ARTDECO Eyeshadows deliver very decent pigmentation.

Again, I'm no shadow expert, but I'd say that's some pretty good colour payoff. And just look at that gold! So pretty.

Since they have a TON of options in a whole bunch of finishes, there's definitely something for everyone. If you're looking for a new brand to test out some shadows, I'd say go for it!

5. The illuminator really brightens.

ARTDECO Perfect Teint Illuminator

ARTDECO Perfect Teint Illuminator.

ARTDECO's Perfect Teint Illuminator is a highlighting pen that helps brighten the eye area and camouflage under-eye circles. It comes in two shades, 1 Illuminating Pink and 8 Illuminating Yellow

I was sent 1 Illuminating Pink and surprisingly, it was a little too light for my already fair skin. I wore it around my eyes and it was certainly brightening (maybe also because of the lightness). It has a nice consistency and blends well. 

ARTDECO Perfect Teint Illuminator blended and unblended

ARTDECO Perfect Teint Illuminator, unblended (left) and blended (right).

I think I'd like this in the right colour. I'm not a fan of the twist applicator, but it's definitely not a deal breaker!

Now, all of that being said, there are a couple things I tried that I think you could skip...

Skip: The Lip Filler Base.

ARTDECO Lip Filler Base

ARTDECO Lip Filler Base promises to "lift" your lips.

ARTDECO's Lip Filler Base is a lip primer that claims to not only extend the wear of your lipstick, but also have a "lifting" effect. Even though it looks beige in the tube, it applies pretty much without any colour. It goes on like a balm, but is a little thick in consistency and feels a bit thick on your lips. 

ARTDECO Lip Filler Base under lipstick

ARTDECO Lip Filler Base under lipstick.

I wore the Lip Filler Base for a day underneath this pink lipstick (forgive me for forgetting which lippie it was!). Usually, by the time lunch rolls around, my lipstick is pretty much gone. I'd say it lasted slightly longer by layering this product underneath, so I'd definitely use it again. However, I don't know about the "lifting" part. Did they mean plumping? If so, I didn't notice any of that going on. 

This is nice, and I'll use it when I remember, but otherwise I wouldn't say it's a must-have. 

Skip: The Eyeshadow Base.

ARTDECO Eyeshadow Base

ARTDECO Eyeshadow Base is a creamy primer to wear under eyeshadow.

Truth be told, I've never used an eyeshadow primer, but I had high hopes for ARTDECO's Eyeshadow Base. It is supposed to make your powder eyeshadows "highly long-lasting, intense and brilliant." 

ARTDECO Eyeshadow Base swatched

ARTDECO Eyeshadow Base goes on like a shimmery nude shadow.

Going on, it just looks like a shimmery, champagne shadow. I always thought eyeshadow base should be a little more opaque, to make the colour you pop over it stand out—right? Well, not this one.

ARTDECO Eyeshadow Base under Eyeshadows

ARTDECO Eyeshadow Base under ARTDECO Eyeshadow in 11 Pearly Summer Beige and 22 Pearly Golden Caramel.

When I put the Eyeshadows on top of it, the colours look the same to me; not intensified or more "brilliant" at all. I even tested it with a few other shadows I have and nada! No difference at all. So if you're looking for a primer to really boost the colour of your shadows, I'd say search for another.

The kicker for me is that it also smells like men's deodorant. And I really don't want my eyelids smelling like a man's armpit, you know what I mean? 

Conclusion

Bottom line, I think ARTDECO is a brand worth checking out! The liner actually blew me away, I really liked the lip gloss and the box concept is very cool.

There were a couple misses for me (eyeshadow base, I'm talking about you). But what I tried is only a fraction of their huge range, so there's bound to be something for everyone. Just don't skip that amazing liner!

Where to buy:

  • Select Shoppers Drug Mart locations

Have you tried anything from ARTDECO? What do you think?