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L’Oréal Paris

Christian Dior - SS12 makeup

Ten years ago, The Bachelor was in its first season, we all thought super-low-rise jeans looked cool (we were SO mistaken)… and our lip product choices were seriously, sadly, limited. Do you remember? You either wore goopy, sticky gloss; drying, heavy, too-dark lipstick; or a plain colourless balm like Blistex.

It warms my heart just thinking about how far we’ve come. Glosses are getting less goopy—in fact, many have morphed into the new gloss-balm category I talked about in this post. Lipsticks are way balmier—as the French say, they’re more “comfortable”—and in some cases have merged completely into sheer, hybrid tinted balm formats. We’re even seeing a new form of lip stain that’s also…wait for it… glossy.

Does this excite you? It should. Here’s a look at the major spring lip launches that you need to know about. Keep reading »

Adriana Lima kiss

Poor Valentine’s Day. When it comes to holidays, this one kinda gets the shaft. Sure, there are some who L-O-V-E love it (many of them under age six, mind you). But just as many peeps either put so much pressure on V-day that it determines their entire state of mental health for the month of February… or simply refuse to celebrate and ignore it altogether.

I say boo. Whether you’re single, taken, or in that iffy no man’s land in between, there’s nothing wrong with giving yourself some beauty love today, AMIRITE? (Yeah, you got me: I’m going to beauty-hijack this holiday.) Here are 10 moves to make—and a whole bunch of new prodz to heart. Keep reading »

Kim Kardashian lashes

Remember when buying mascara was as simple as strolling through the drugstore and picking up whatever Maybelline New York or CoverGirl product happened to be on sale that week? The decision was pretty much: Waterproof or Not Waterproof. Brown or Black.

Things are so much more complicated now. Not that I don’t still love the brands I wore in high school—but they’ve morphed into high-tech magic wands that share retail space with dozens and dozens of equally impressive-sounding formulas. Lengthening! Volumizing! Curling! Plumping! Defining! Vibrating! Growth-enhancing!

It’s enough to make your brain hurt. But you know what? I swear to you that the mascara itself is only the first hurdle. Sure, it’s important to choose the right prodz (especially if your lashes are long but fine, and I’ll get to that in a sec). But the way you apply it can make a HUGE difference. I’ve collected a ton of tips over the years from makeup artists, brands, a reader and even my own mother (thanks Mom!), so today’s post is dedicating to helping you brush up (!) your technique. Keep reading »