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L’Oréal Paris

Kim Kardashian lashes

Remember when buying mascara was as simple as strolling through the drugstore and picking up whatever Maybelline New York or CoverGirl product happened to be on sale that week? The decision was pretty much: Waterproof or Not Waterproof. Brown or Black.

Things are so much more complicated now. Not that I don’t still love the brands I wore in high school—but they’ve morphed into high-tech magic wands that share retail space with dozens and dozens of equally impressive-sounding formulas. Lengthening! Volumizing! Curling! Plumping! Defining! Vibrating! Growth-enhancing!

It’s enough to make your brain hurt. But you know what? I swear to you that the mascara itself is only the first hurdle. Sure, it’s important to choose the right prodz (especially if your lashes are long but fine, and I’ll get to that in a sec). But the way you apply it can make a HUGE difference. I’ve collected a ton of tips over the years from makeup artists, brands, a reader and even my own mother (thanks Mom!), so today’s post is dedicating to helping you brush up (!) your technique. Keep reading »

Ralph Lauren fall 2011

Orange lipstick. Bronzey skin. Bright green eyeliner. We had a good run, summer makeup, but in approximately three weeks it will be time to officially retire you and move to on more autumnal offerings. (Well, only if you WANT to, that is. After all, I am the person who said there aren’t really any more “colour rules” when it comes to makeup.)

Anyway, since it’s the first weekend in September, I’m mentally making the shift towards all things fall-ish. Just like I want to run out and buy new school supplies (even though I have zero intention of ever returning to school), the season also has me yearning for a smokier eye… a darker lip… and maybe skin that holds on to luminizing products instead of sweating them right off. Don’t those things sound nice?

So I say it’s time for a refresher! We haven’t talked about fall Fashion Week trends since March (!), so today I bring you five of the most real-life wearable trends that you’ll want to hop on board with starting this month. Maybe even this weekend. Keep reading »

Marc by Marc Jacobs Spring 2011

As I write this from my air-conditioned abode, the Weather Network tells me that it “feels like” 47 degrees outside (in Celsius—that’s 115 in Farenheit). Crazy, right? If I head outside, into that soupy, sauna-like air, I’m pretty sure I might melt in a pool of my own sweat.

It’s not cute. Makeup slides right off, T-zones get instantly shiny and even MY hair starts to frizz.

But seeing as this heat wave is supposed to continue, we might as well learn to deal with it, if not outright embrace it. (One serious bonus: humid weather tends to plump up your skin like nothing else.) Here are 10 beauty tips ‘n tricks for looking HAWT in the hot weather.  Keep reading »