TheBalm — BEAUTY EDITOR

woman-applying-makeup

How to cover absolutely anything (zits! cold sores! dark circles!)

Posted on Thursday, January 26/2012

Like I touched on in my “So you want to be a beauty editor…” post, people often assume that beauty editors have the same skills as actual makeup artists. SO not true. Even... > continue reading

Catherine-Malandrino-Fall-2010-beauty

The best fast-fix beauty products you need in your handbag—according to beauty editor Kristen Vinakmens (and she would know!)

Posted on Thursday, October 20/2011

My handbag feels like it weighs 50 pounds. That’s because I tend to lug around about 30 different beauty products at any given time (and a good 40 percent of them are probably... > continue reading

Woman applying concealer

Do you have a concealer wardrobe? You should! Here’s what’s in mine—from drugstore to natural to luxe

Posted on Tuesday, September 6/2011

Just like you need a shoe wardrobe and a jeans wardrobe and, arguably, a white T-shirt wardrobe, today I would like to establish that you need one more type of wardrobe in your... > continue reading

Reader question: Under-eye illuminators (like, say, Touche Éclat) don’t give my dark circles enough coverage. What gives?

Reader Questions

Posted on Tuesday, August 2/2011

Today we have a very, VERY important reader question to attend to, because it deals with what is maybe the most important makeup task of all time. (Well, other than having properly shaped... > continue reading