The Chloé girl—whether on the runway or in an ad campaign—is so freaking cool, it hurts. She’s not overtly sexy, she’s often a little bit ’70s, she chooses a covetable neutral-toned palette… and in beauty terms, she always looks fresh, natural and glowy. Do I want to be her? Hell yes.
The brand’s very newest face, Suvi Koponen, is no exception. The Finnish model, who won her country’s Next Top Model TV competition back in 2005, replaces Anja Rubik as the new face of the five-year-old Chloé scent, and stars in a brand new advertising campaign shot by Fabien Baron. Check out this behind-the-scenes vid to get in a Chloé mood!