If you were launching a new hair collection called “Couture Styling,” who would you pick to front it?
Um, Kate Moss, of course. The iconic supermodel will be the face—no wait, hair—of the very first styling range from luxury brand Kérastase. (They sell the fancy stuff you see at salons in those colourful bottles that cost $30+ just for shampoo. But so worth it.) Although Miss Moss has repped countless beauty products, including those amazing Rimmel London lipsticks and several of her own fragrances, this will be her first time modelling for a hair company. Which is surprising, because she has really, REALLY good hair.
Watch this behind-the-scenes vid for a sneak peek at the ad campaign, styled by her friend Luigi Murenu (Kérastase artistic director) and shot by Solve Sundsbø. Products are out in May!