This is Reza Zaimeche, international face director for Giorgio Armani Cosmetics. A few weeks ago, he flew his stylish self (it’s been a while since I’ve seen a man this well-accessorized) to Toronto for the celebration of the brand’s 10th anniversary. Can you believe this line has only been around for 10 years? Luminous Silk Foundation, it feels like I’ve know you forevah. And speaking of foundations—he has some strong opinions on how to choose the right shade and type. Plus, find out whether you need to factor in your skin tone when choosing your lipstick or eyeshadow. Even more entertaining are his rants on what NOT to do.