Are You Using Your Concealer the Right Way?

Tips from CoverGirl makeup artist Greg Wencel.
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Tips from CoverGirl makeup artist Greg Wencel.

CoverGirl and Olay are expanding their Ellen DeGeneres-repped Simply Ageless line this month with two new products, an Eye Concealer and a Corrector. The concealer is for brightening the eye area (bonus: it also helps reduce the appearance of fine lines and wrinkles), while the corrector is for hiding more severe dark circles (it has lots of yellow pigment to counteract the blue and purple). Both glide on really well and on me, didn't seem to crease—I'm guessing that's because they contain Olay Regenerist serum, which is packed with skin conditioners as well as vitamins and antioxidants.

Just before Christmas, I met with CoverGirl makeup pro Greg Wencel, who gave me some tips on getting the most out of your concealer:

  • Choose a colour that's half a shade to one full shade darker than you think you need. Greg says women tend to go lighter, and that's a mistake. (Hello, reverse raccoon eyes!) If you can't see the concealer after you've applied it, that's the right shade.
  • Buy two different shades. Since your skin tone changes with the seasons, it's also a good idea to have a few different shades on hand to blend as necessary.
  • Apply it with a flat concealer brush. Forget your fingers. For the most natural effect, choose a small- to medium-sized synthetic brush.
  • Everyone needs concealer under the eyes. Then apply it anywhere else you have darkness, and also to cover redness around the nose.
  • Don't overuse it. Greg says many women make the mistake of using concealer as their foundation, or applying a too-thick layer of product. Don't.
  • Apply your foundation first. If you're applying concealer under your foundation, you're essentially wiping it away. Do the opposite. When you apply foundation first, you'll also need less concealer on top.
  • Keep it clean. Don't leave the lids off, as the product can oxidize. Putting your finger in the pot can spread bacteria, so (again), use a brush. Wipe the concealer with a makeup wipe every so often to clean off the surface.

CoverGirl & Olay Simply Ageless Concealer and Corrector are available now for $14.99 each at mass-market retail outlets across Canada.