Joe Fresh Makes Nail Polish Now - Beautyeditor

Joe Fresh Makes Nail Polish Now

Doing for nail polish what it did for clothes.
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Joe Fresh is doing for nail polish what it did for clothes: namely, making it available at a price you'd swear they were losing money on.

Each polish in their new collection, which launched last month, is just $4—or you can get three for $10. Crazy!

There are 27 shades: 18 permanent ones (made up of pinks and reds, above) and the rest to change seasonally. Here are the spring colours:


I tried Coral, which is the one in the centre of the top row in the first pic. LOVE the colour—it needs two coats but then it really pops. Really pretty for summer on your fingers or toes.

What I don't love, however, is the brush. Sorry Joe, but it's not great (it's a bit too wide and makes it too easy for the polish to deposit over your cuticles). This is the problem with so many polishes, and it happens at all price points—even Rescue Beauty Lounge's polishes have a brush that bothers me. (OPI, in my opinion, is still the Queen of Quality Brushes.) However, if you're fairly dexterous, you might be okay with it—just spend a bit of extra time with the application and clean it up afterward with a cotton bud dipped in nail polish remover.

Still, we're talking about a $4 nail polish here, folks. Also, even though these are bargain basement prices, they've still been formulated without formaldehyde, toluene, DBP or camphor.

Available now at select Loblaws stores across Canada.