Blake Lively is the New Face of Gucci's Première Fragrance

The new scent launches this fall.
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The new scent launches this fall.
Blake Lively - Savages LA premiere

It was only a matter of time before Blakey would be picked up by a fragrance house, n'est-ce pas? You know, seeing as Karl named her a face of Chanel back in January 2011 (which I STILL don't understand, but whatevs.)

This time, it's the fragrance arm of Gucci who has snapped up the 24-year-old Gossip Girl star to promote its newest scent, called Première. (It goes on sale this fall.) Apparently they chose her because they were inspired by the glamorous, iconic leading ladies of Hollywood's "golden era"—and Blake supposedly brings that vibe to life in a contemporary way.

Here's the bottle:

Gucci Premiere

And here's Blake looking the part of the modern screen siren at the LA premiere of her new movie Savages last night:

Blake Lively - Savages LA premiere


What do you think of the Blake-Gucci pairing?
Are you a fan of her look at the Savages premiere?
Does it surprise you that so many high-end fashion houses want to work with this Gossip Girl?