The Big Hair at Bottega Veneta and Just Cavalli For Spring 2013

The good kind of frizz.
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The good kind of frizz.

Do you remember when Marc Jacobs, for his Marc by Marc show in S/S '11, busted out the most incredible, over-the-top, '70s-inspired hair? Like total Grace Coddington frizz kind of hair:

Marc by Marc Jacobs - Spring 2011

It was my favourite—possibly because my own mane is the furthest thing in the world from this look. And also because it's face-flattering. Look at all that volume it's making on the sides that people pay good money to get with injections!

Anyway, then, a few months later, for the 2011 Cannes film fest, Gwen Stefani rocked a modified version:

Gwen Stefani - Cannes 2011

This also made my life.

And now, I'm re-living the moment all over again because I've just spotted the same look, again, on the Milan Fashion Week runways. It may be 2013, but the 1970s remain a key tool in the fashion designer inspiration box.

The best and most literal example was at Bottega Veneta, the makers of those insanely covetable (and insanely expensive) woven leather accessories. Check out this model:

Bottega Veneta - Fall 2013 beauty

Let's break this down.

We've got the tight, brushed-out curls, which are something I've been banging on about for ages now—so I hope you've watched this video.

An un-separated curl is becoming like visible lip liner to me, or the Eagle. It bugs me. I can't stand it. To get this look, the hairstylist Guido Palau used a 13-millimetre iron to create tightly coiled waves that he then brushed out with a boar-bristle brush. I don't think I could bear doing this with a curling iron, so I'd suggest pin curls in damp hair overnight... which is what I used to do when I was, like, nine.

Then there is the slight, authentic frizz—instead of taming it into submission with styling products, which would be a very '10s thing to do. How far you go with this element depends on your personal frizz threshold. What Guido used here was Redken Guts 10 Volumizing Spray Foam Mousse and Redken Iron Shape 11 Finishing Thermal Spray.

After that, you want to make sure the top part is flat to the head for maximum face-flattery. To keep it snug, you'll need to pin to the side with a bobby pin. Love the simplicity of that.

Bottega Veneta - Fall 2013 beauty

Other things to notice:

The natural, one-tone brown hair (with no visible roots or highlights, another thing I've been into for a few years now).

Bottega Veneta - Fall 2013 beauty

And I know we're not really talking about makeup today, but the brown shadow that's underneath the outer third of the lower lash line is interesting; it's an almost dated technique that may just be coming back again (as everything does!). And of course, the burgundy-red lipstick. Eeks! Not sure I can embrace that one.

The second show where I lapped up this crazy-big hairdo was Just Cavalli:

Just Cavalli - Fall 2013 beauty

Slightly different vibe here; a bit more '60s than '70s I think. The hair was parted in the middle, not the side, and the curls are slightly looser.

But we still have the frizz and the va-va-voom volume, and that's good enough for me. Here's It Girl model Georgia May Jagger looking totally hawt.

Just Cavalli - Fall 2013 beauty

While the Bottega hair was achieved with a waving iron, this actually happened with a straightener—some complicated technique that involved braiding twisted sections and then setting them in between the heated clamps.

I think I've mentioned before that the Rowenta Versa Styler is a nice "real-life" tool to copy this look more easily. When I used it, my waves weren't as tight, but if you were diligent you could totally do it. Plus, there is always back-combing to help you pump up the volume. Lift the under-sections straight up from the head and brush down in three quick strokes to bulk up each section.

Just Cavalli - Fall 2013 beauty

The finishing touch, of course, is the essential brushing step to make sure all the waves move as one solid form instead of individual pieces.

The bottom line: no matter how tight your curls, invest in a brush! Mason Pearson, of course, is the very best and totally worth the investment.

Tell me:

Do you like this '70s hair look?
How do you feel about deliberately creating frizz?
Would you also wear the brown and burgundy makeup?